Spring season in Japan attracts visitors from all over the world to witness beautiful blooming cherry blossoms in dreamy shades of pink and white. Read to find out the blooming dates as well as some of the best spots for hanami (cherry blossom viewing) this sakura season!

Located on the western coast of Japan’s main island, Toyama Prefecture’s Niikawa region is a hidden gem known for its lush forests, crystal-clear rivers, and majestic mountains. Encompassing the cities of Namerikawa, Uozu, Kurobe, and the towns of Nyuzen and Asahi, it’s a paradise for nature lovers and outdoor enthusiasts. Experience its rich culture through local crafts, food markets, and regional delicacies. Easily accessible via the Hokuriku Shinkansen from Tokyo (2.5–3 hours), this scenic region promises a perfect blend of adventure and cultural discovery.

If you are a fan of tonkotsu ramen, consider this your sign to visit Fukuoka! Known as the home of authentic tonkotsu ramen and hearty motsunabe, Fukuoka also boasts breathtaking ancient temples steeped in cultural history. Read on to get some itinerary inspiration for your trip to Fukuoka!

Once the imperial capital of Japan, this enchanting destination is famed for its serene temples and traditional wooden machiya houses. Kyoto is a must-visit destination if you are looking for a tranquil escape from the busy city life.

Whether you are strolling under glittering LED displays beneath the Osaka Castle, indulging in seasonal treats at Christmas markets, or marvelling at iconic landmarks decked out in holiday cheer, the winter festivities are endless!

Discover Shimokita region of Aomori Prefecture, the northernmost tip of Honshu. Exclusive private tours by Shimokita TABI Assist offer a blend of 10 nature, culture, and local adventures, inviting you to explore Shimokita’s mystical landscapes and deeply rooted culture.

Whether you’re seeking a quiet, snow-draped soak near Mount Fuji or a calming dip in the Japanese countryside, these onsen resorts provide a tranquil escape from the busy city life. Dive into our list of 12 must-try onsens spanning from the Kanto and Kansai regions to Kyūshū , and discover the ideal hot springs to immerse yourself in. 

Located just over 2 hours’ train ride from north of Tokyo, the Suwa region in Nagano Prefecture is an area rich in history, culture and nature. Dotted with hot springs, captivating nature wonders, and cultural heritage sites celebrating unique festivals, Suwa region connects you to Shinto culture which dates back more than 1,200 years.

Let’s go on a momijigari (autumn-leaf hunting) in Japan!” Behold the beautiful autumn colours and check out the best places for autumn leaves viewing!

Starbucks Reserve® Roastery Tokyo offers 4 storeys of coffee, food, cocktails, and more. Indulge in an immersive coffee experience, from discovering and shopping numerous coffee varieties to witnessing the entire process of coffee production.